Aston Villa launches 2026/27 kit featuring Visit Rwanda

Aston Villa, the English Premier League club, has officially begun selling its new 2026/27 home kit produced by Adidas, featuring the Visit Rwanda logo across the chest.

This follows the recently signed partnership between the club and Rwanda to promote tourism.

The kit went on sale starting Friday, August 7, 2026, with the club encouraging fans to purchase it in support of the team. Importantly, fans who had already bought the earlier version of the home shirt before the sponsorship deal are entitled to exchange it for the updated version with the Visit Rwanda branding at no extra cost.

The exchange applies to shirts purchased at Villa Park’s official store, the Bullring store, online, or through JD Sports. Fans simply need to bring their original shirt and speak to Aston Villa staff to receive the new one.

Under the agreement, Visit Rwanda becomes Aston Villa’s Principal Partner, Official Tourism Partner, and Official Coffee Provider, ensuring Rwanda’s tourism brand will be prominently displayed throughout the season.